Logo Colouring Services

We can certainly use a business card as a reference to match the colours of your logo. However, it's important to note that there can be slight variations in how colours appear on printed materials versus how they display on a digital screen due to differences in how light interacts with physical versus digital mediums.

To further ensure accuracy, colours are usually represented in specific colour models such as CMYK (Cyan, Magenta, Yellow, and Black) for print materials and RGB (Red, Green, and Blue) for digital screens. For precise matching, we would also use Pantone colours, a universal colour-matching system widely used in the printing industry.

To capture the most accurate colour, we recommend providing the specific colour codes (such as RGB, CMYK, or Pantone codes) used in your original logo design, if available. If these aren't available, we can use colour-matching techniques to get as close as possible to the original colours.

RGB, CMYK, and Pantone are different colour models used in the digital and print world.

1. RGB (Red, Green, Blue): This colour model is used for digital screens, including computers, smartphones, and televisions. It's an additive colour model where the colours red, green, and blue are combined in various ways to produce a broad spectrum of colours. The result is white when all three colours are combined and displayed at their highest intensity.

2. CMYK (Cyan, Magenta, Yellow, Black): This is a subtractive colour model used in colour printing. Unlike RGB, the CMYK model is based on ink's absorption and reflection of light. As the inks absorb light, they, in turn, subtract (or "mask") the colours red, green, and blue from white light, reflecting your eye what's perceived as cyan, magenta, and yellow. When all three are combined at full strength, the result is a dark, muddy colour treated as black.

3. Pantone: The Pantone Matching System (PMS) is a proprietary colour space used in various industries, primarily printing. It allows for nearly exact colour matching and standardisation, essential for brand consistency across different materials. A Pantone colour reference consists of a specific number corresponding to a colour swatch.

Each of these systems serves different purposes and is used in different contexts. For example, if you're creating a design for a website, you would use the RGB model. But if you're preparing a print design, you'd typically use the CMYK model or specify Pantone colours for precise colour matching.

While we can certainly attempt to match the colour of a physical product using various techniques and tools, it's important to understand that this process might not always provide an exact match. There are several reasons for this, including lighting conditions, material surface (glossy, matte, etc.), and the camera or scanner used to capture the image.

Typically, a professional-grade colourimeter or spectrophotometer reads the colour of a physical object. This provides a digital value for that colour in a specific colour (like RGB, CMYK, or even Pantone). These devices can be quite expensive and require expertise to use correctly.

Furthermore, capturing the colour is just the first step. Reproducing that colour consistently across different media (like digital screens, print, or materials like fabric or plastic) is another challenge due to the different ways these media reflect light and the different colour spaces they operate within.

So while it is possible to get a close approximation of colour from a physical product, achieving an exact match can be quite complex and typically requires professional equipment and expertise.

The terms "coated" and "uncoated" in the Pantone system refer to the type of paper finish on which the colour is printed, and these finishes can affect how the colour is perceived.

Coated (C): Coated paper has a smooth, hard surface treated with a compound to ensure that the ink doesn't get absorbed into the paper but sits on top. This results in a shiny or glossy finish and vibrant, crisp colours.

Uncoated (U): Uncoated paper doesn't have this surface treatment; therefore, the ink gets absorbed into the paper, making the colours appear slightly duller and softer. This paper is typically used for letterheads, envelopes, and printed books.

Pantone provides separate colour guides for each type because the same Pantone colour can look different when printed on coated vs uncoated paper. This way, designers can precisely select and communicate their chosen colours, regardless of the type of paper used in the final printed product.

Changes to the colour of your logo can certainly be made. As part of our design process, we can adjust the colours according to your preferences. It's helpful if you can provide specific colour codes (such as RGB, CMYK, or Pantone codes) for the new colours you want. If you're unsure about the exact colours, we can provide suggestions based on colour theory, trends, and your brand's overall aesthetic and message.

Please note that colours can appear differently on various devices and in print due to differences in colour calibration and how light interacts with physical and digital mediums. We aim to ensure the colours look good across different platforms and for different uses.